Relax agrees new content partnership with GVC Holdings

A new partnership formed today (3 June) will see Relax Gaming provide GVC Holdings with access to its proprietary slot titles, as well as a selection of games from its library of aggregated third-party content.

Popular titles such as Temple Tumble, Money Train and Snake Arena will now be available to customers GVC's B2C brands.

The deal will also see Relax content feeding into GVC’s B2B services – with Danske Spil becoming one of the first operators to benefit from the deal through its existing supply contract with GVC.

This represents Relax’s first opportunity to bring their content to the Danish market, something the supplier said was a significant step in its push into new territories.

The partnership adds to a growing list of content deals struck recently by the supplier, in what has been “an incredibly busy year”, according to chief commercial officer Daniel Eskola. It has struck deals with operators including Paf, BetVictor, and the newly launched Mr Gold ,among others, within the past few months.

Relax explained that GVC’s broad global footprint presence made the agreement a key step in the supplier’s plan to take their content to a wider audience.

Speaking on the operator’s credentials, Eskola explained: “GVC is one of the most well-respected names in the gambling industry with years of experience in the sector, and we’re delighted to have signed a deal to provide our popular content to its online brands.”

Paris Anatolitis, commercial director at GVC described the motivation for the partnership as follows: “our aim is to provide our customers with the most cutting-edge and innovative content available and deliver the industry’s premier gaming experience.”

“We’re absolutely delighted to have joined forces with Relax Gaming, and we know its games will be a huge hit with our players, and a fantastic addition to our market-leading portfolio.”