Esports focused sports betting operator Rivalry has signed a Memorandum of Understanding (MoU) with the Esports Integrity Coalition (ESIC).
Established in July 2016, the ESIC is committed to clamping down on all forms of cheating in the professional esports market.
Rivalry, which only recently rolled out its service offering, will now support the ESIC with its goals by reporting all suspicious betting activity to the organisation.
“At Rivalry, our foremost effort is to provide esports enthusiasts with a legal, and safe way to bet on competitive play in the games they eat, breathe, and sleep. Our participation in ESIC is a cornerstone piece of this effort,” Rivalry co-founder Steven Salz said.
“We have been members of this community for some time now and were frustrated with the unregulated and underage betting market that was growing rapidly seemingly without intervention.
“Some of that we believe was due to lack of alternatives that met the needs of gamers, and also education on why regulation matters in online gambling.”
ESIC integrity commissioner Ian Smith added: “ESIC is pleased to welcome another specialist esports betting operator into membership to extend our suspicious bet alert network and help us detect possible match-fixing as it happens.
“Having a legitimate, licensed operator that supports esports integrity and our vital education programme helps lessen the influence of dodgy operators and betting fraudsters.”
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