Sahara Game Technology, BtoBet launch Yanga Bet in Nigeria
Nigerian licensed operator Sahara Game Technology has linked up with BtoBet to launch its new ‘Yanga Bet’ online brand in the country.
The Yangabet.com platform will enable consumers in Nigeria to access sports betting, gaming and lottery services.
Yanga Bet will have support from BtoBet’s B Neuron omni-channel platform.
“Sahara Game Technology is aiming to broaden its penetration and dominance in all African markets and we are convinced that the process will be accelerated by our decision to partner with Btobet,” Sahara Games Technology managing director Jeff Halloran said.
BtoBet chairman Alessandro Fried added: “I firmly believe B Neuron will provide the Nigerian company with the greatest insight into players’ data and behaviour and will drive it to expand into other African countries, by suggesting to players what they most like, increasing their loyalty to the brand and ensuring business success.”
Related article: South Africa’s BET.co.za unveils first mobile betting app