Scientific Games acquires Red7Mobile
Scientific Games has completed the acquisition of Red7Mobile, a UK-based firm that designs and develops mobile and desktop casino games and sports apps for real-money gaming partners.
Although terms of the agreement were not disclosed, Scientific Games said the deal will enable it to access a large portfolio of mobile and interactive games, including slot titles, instant win/scratch cards, and table games.
Red7 also offers a range of sports betting solutions and has partnerships in place with a number of major online gaming and sports betting operators.
Scientific Games said it will continue to fully support these partnerships through its own network, adding that it will employ all Red7 staff in the firm's existing site in Bristol, England.
“The acquisition of Red7 and its highly creative, talented team is a very positive development in SG Interactive’s growth story,” Scientific Games group chief executive, interactive, Barry Cottle, said.
“Red7’s portfolio of innovative games augments our entertaining game content and industry-leading intellectual property.
“Many of Red7's partners are also our partners, so we truly feel this is a win-win for all of our stakeholders.
“As we merge Red7’s content into our extensive game library, we will expand our UK retail and digital portfolio and be able to deliver even more compelling game content for the global digital Real Money Gaming business.”
Matt Hatch, chief executive of Red7, added: “We are excited to be a part of Scientific Games, combining Red7’s creativity, innovation, and award-winning games to deliver transformational player experiences to Scientific Games’ real-money gaming partners around the globe.”
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