Aspers, Caesars, Genting, Playtech and the Rank Group have all signed up as new partners of UK-facing responsible gambling body the Senet Group.
The quintet will now sit at the organisation’s quarterly CEO forum, which advises the Senet board and independent chairman Gillian Wilmot.
William Hill, Paddy Power Betfair, SkyBet, GVC (Ladbrokes-Coral) and Scotbet are among the other funding partners that currently support the Senet initiative.
“This is a significant statement of intent from all five companies who share the view that responsible gambling should be at the heart of our businesses,” Rank Group CEO John O’Reilly said.
“The Senet Group is well placed to deliver an ambitious programme of work, and today’s announcement further strengthens the industry’s wider commitment to ensuring a safer gambling environment can be enjoyed by all customers.”
Sarah Hanratty, chief executive of the Senet Group, added: “With a great many initiatives and projects underway across the gambling industry, aimed at understanding and reducing problem gambling, the sector needs to improve its ability to collaborate on the development, testing and sharing of interventions which work.
“Senet is doing its part in leading and facilitating collaborative projects, and I am delighted that our new partners have chosen to recognise the importance of collective leadership on safer gambling.”
Founded in 2014, the Senet Group focuses on promoting responsible gambling standards in the UK and ensuring that the marketing of gambling products is socially responsible.
Ladbrokes, William Hill, Gala Coral and Paddy Power were the first four major bookmakers to support the initiative.