Slot Trumps: Could Peru be LatAm’s hidden gem for igaming?
All eyes are on Brazil but regulated igaming is coming to Peru as well and it looks to be just as competitive. Within 30 days of the enabling laws coming into force, 145 operators pitched for a licence according to the Ministry of Foreign Trade and Tourism (Mincetur).
Law no 31557 covers sports betting and online casino, so what does the Slot Trumps data tell us about Peruvian players?
Peru is home of LatAm’s big bettors
Peruvian players bet big and bet often, Slot Trumps reveals. With 9.5 average sessions per player across the top 20 games in EveryMatrix’s SlotMatrix and 136 bets per session, activity in Peru outstrips activity in Colombia (3.63 sessions and 75 bets per session) and Brazil (5.11 and 49.59).
They’re also big spenders compared to their neighbours on the continent. Average bet size comes to €1.94 and a fifth of the top 20 titles on SlotMatrix have an average bet of more than €3.
Compared to all markets covered in the Slot Trumps series so far, only Romania’s €2.59 average bet beats Peru.
Bet on the Buy feature
Want to maximise your players’ activity and enjoyment? Slot Trumps shows the Buy feature works best.
Free spins may be the most common bonus feature in 75% of games covered, but Buy features – found in 55% of titles – boost average bets by 70% according to EveryMatrix.
Wild things top the Slot Trumps themes
You can get your players spinning with the Buy feature, but what game theme will catch their eye?
There’s a theme emerging. Peruvian players love the animal-themed slots, meaning these titles top the charts for all LatAm markets covered in Slot Trumps so far (and Germany, for what it’s worth).
Classic slots follow in second place, then there’s a three-way tie between Asian, fruits and mythology.
And there’s plenty more insights from the Slot Trumps series in iGB’s recent webinar in partnership with EveryMatrix. You’ll hear from a selection of the supplier’s key staff and customers as we dig even deeper into the data.