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NetEnt launches live dealer games with Svenska Spel

| By Aaron Noy
Slots specialist NetEnt has rolled out a range of its online live casino games with Swedish state-owned operator Svenska Spel.

Under the agreement, NetEnt’s Blitz Blackjack, Auto Roulette Studio and Perfect Blackjack games are now live on the operator’s Svenska Spel Sport & Casino online platform.

The partnership also includes marketing tools with tailored campaigns for both acquisition and retention.

“We are very happy to have NetEnt Live on-board and look forward to be offering their games to our players; we believe NetEnt´s existing and upcoming games have value to offer our players,” Svenska Spel Sport & Casino’s vice president casino, Jonas Nygren, said.

NetEnt Live director Andres Rengifo added: “Launching with Svenska Spel Sport & Casino is a major step in the growth of our live casino business and I’m sure that their players will enjoy our games.”

The launch comes after Svenska Spel last month also linked up with France’s Pari-Mutuel Urbain to launch a new horse racing betting service. Svenska Spel allows customers to wager on horse racing events from around the world – though the roll-out has attracted criticism from the coutnry’s former horse racing monopoly AB Trav och Galopp.

The agreement also follows a successful first half of the year for NetEnt, which saw total revenue for the period increase by 30.2% year-on-year to SEK1.09bn (£94.6m/€104.3m/$122.1m).

However, increased spending during the first half saw NetEnt’s profit fall 29.0% to SEK170.4m.

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