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Pariplay strikes aggregation deal with Betsson  

| By Lillian Walker
Pariplay, a subsidiary of NeoGames, has agreed to a content aggregation deal with Betsson.
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The deal will give Betsson and its customers access to Pariplay’s complete Wizard Games portfolio, as well as more than 14,000 products on its Fusion aggregation platform.

The Fusion platform consists of all Wizard Games titles along with games from other third-party studios.  

“We are constantly striving to grow within important markets and this deal with Betsson is an important one in strengthening our hand across regulated territories within Europe” said Andrew Maclean, vice-president of sales at Pariplay.   

“The Fusion aggregation platform will serve Betsson’s players with the widest range of games, while also adding value for the operator through a set of cutting-edge engagement tools. It is the next step in what I believe will be a long, successful alliance.” 

Laura Perreta, supplier relations manager at Betsson, said that the deal would provide Betsson’s players with a wide range of content.

“Pariplay has access to a huge breadth of content from both well-established and ambitious independent studios, so it’s a great moment to sign a deal that increases the options available for our players,” she said.

“The variety of content we now have access to is sure to engage our audience in the many established regulated markets in Europe and beyond that we are active in.” 

The news of the deal closely follows Betsson’s announcement of its “best ever year” following a record fourth quarter.

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