Sportradar has partnered big data company DOJO Madness to launch Bayes Esports Solutions, a new joint venture focusing on developing esports data solutions for B2B customers.
Bayes Esports Solutions will provide data for betting operators, esports broadcasters and media organisations around the world to cover professional esports competitions.
This will include supplying betting probabilities for gambling operators and widgets for esports broadcasters to help them explain what is happening in individual matches and provide context on events.
The new joint venture builds on an ongoing partnership between Sportradar and DOJO Madness. Since November 2016, the two companies have been working together on an exclusive basis to provide the market with live-odds for a wide range of online and offline esports competitions.
Martin Dachselt, who will lead Bayes Esports Solutions as managing director, said the venture will enable sports data provider Sportradar and DOJO Madness to build “next level” products.
“The successful cooperation we had with Sportradar is now giving birth to a full joint venture between both companies merging the best experiences of both parties in a fully independent business entity: deep esports domain experience from DOJO paired with Sportradar’s global experience and relationships in the sports betting industry including integrity services and quality assurance,” he said.
Warren Murphy, managing director for betting and gaming at Sportradar, added: “Sportradar already has a firmly established pedigree in the sports betting and media space globally, supporting many hundreds of businesses around the world.”
“Bayes Esports Solutions will give us equity in a rapidly growing market and the dedicated resource and expertise to design and develop market leading products and services for the esports market.”
The launch follows Sportradar's roll-out new full-service marketing solution for bookmakers. ad:s incorporates a number of marketing solutions that Sportradar said will help sports betting brands develop more efficient and effective customer acquisition and retention strategies.
Image: Tobechi Ugwumba