SPRIBE CEO: Innovation is vital for Aviator and beyond
Let’s start at the beginning, with the company’s origin story. What inspired you to create SPRIBE, and what was your vision for the company from the start?
“SPRIBE was founded with a clear vision—to bring something entirely new to the igaming industry. In 2018, we saw that traditional casino games were stagnating, and there was a growing demand for social, skill-based experiences.
“That’s what led us to create Aviator — the first true multiplayer crash game in the regulated igaming space. Our goal was to bridge the gap between casino gaming and the social, interactive nature of modern mobile experiences. Today, that vision has grown beyond a single game — SPRIBE is shaping the future of igaming by continuously reinventing player engagement and pioneering new gaming categories.”
It can be difficult to keep a company vision consistent as the company grows. What leadership principles guide your approach to running SPRIBE?
“For me, leadership is about three key things—innovation, adaptability, and strategic execution. The igaming industry evolves rapidly, and staying ahead means embracing bold ideas and taking calculated risks. I also believe in empowering the team—giving talented people the creative freedom to push boundaries.
“Lastly, strategic execution is critical. Whether it’s product development, compliance, or marketing, I always ensure we have a clear roadmap that aligns with our long-term goals. That’s how SPRIBE has scaled so quickly while maintaining our reputation for quality and innovation.”
SPRIBE is known for the runaway success of Aviator and is widely credited with the popularisation of regulated crash games. You founded SPRIBE in 2018 and then released Aviator in 2019. What led to such speedy success?
“Aviator now has more than 42 million active users, 350,000 bets per minute and more than 5,000 worldwide operators. The success of Aviator came from identifying an untapped opportunity. Before its launch, the igaming market was dominated by traditional slots and table games. There wasn’t much innovation in terms of social engagement and interactive gameplay.
“We created Aviator with a simple yet engaging mechanic, inspired by provably fair crash games, but adapted it for regulated markets. The game’s multiplayer nature, live chat, and interactive features made it an entirely new experience, fostering a community-driven gaming model. Players weren’t just playing against a machine; they were playing together.
“The speed of our success also came from smart partnerships. We collaborated with major operators worldwide and ensured the game was easily accessible through seamless integrations. Our focus on mobile-first gaming, fast-paced rounds, and engaging UI/UX made Aviator a perfect fit for modern players.”
What lessons have you learned from your journey into gaming and your time in the industry so far? Are there any key takeaways or secrets to success?
“The biggest lesson is that innovation drives success. The igaming market is highly competitive, and companies that rely on traditional formats without evolving quickly lose relevance. To stand out, you must create something unique and ensure players genuinely enjoy the experience.
“Another key takeaway is the importance of understanding both players and operators. Players want excitement, fairness, and engagement. Operators want reliable, profitable, and regulatory-compliant solutions. Balancing these two perspectives is what makes a game truly successful.
“Finally, persistence is key. Even though Aviator became a hit quickly, there were many challenges—convincing operators to adopt a new format, navigating regulatory approvals, and constantly refining the user experience. Success in igaming isn’t just about having a good idea; it’s about executing it flawlessly and adapting to the ever-changing landscape.”
Has the industry changed at all during your time in it? Are there any big narratives or trends that you see as especially important to understanding the future of igaming?
“The industry has evolved significantly in just the past few years. Some of the key trends shaping igaming’s future include social and multiplayer features; players are looking for experiences beyond traditional slots. Games like Aviator have proven that community-driven gameplay fosters engagement and retention.
“Regulation and compliance is ever-important as governments are becoming more involved in regulating online gambling, pushing operators and providers toward more transparent and responsible gaming practices. The rise of crypto casinos and blockchain technology is also reshaping how transactions and game fairness are handled.
“Finally, AI and personalisation. AI is being used for better game recommendations, fraud detection, and dynamic player experiences.
“To stay ahead, providers need to continuously innovate and adapt to these trends while maintaining a player-centric approach.”
Aviator is massively popular worldwide and one of the most successful casino games ever, but tastes do change. What are you doing as a leader to keep SPRIBE at the forefront long-term and ensure it’s not a one-hit wonder?
“We never see Aviator as our final achievement—it’s just the beginning. SPRIBE is heavily investing in R&D and game development, with a strong focus on new multiplayer, skill-based, and social gaming experiences.
“Our strategy is twofold: firstly, continuously evolving Aviator – we regularly introduce new features, mechanics, and promotional tools to keep it engaging. Secondly, developing new breakthrough titles; we are working on next-gen games that will redefine online casino entertainment, similar to how Aviator transformed crash games.
“Beyond content, we focus on expanding partnerships, entering new regulated markets, and leveraging emerging technologies like AI and blockchain to enhance gameplay experiences.”
SPRIBE is loved by operators, but it arguably found its success by creating a game that players really enjoy. Do you think it’s more important to focus on catering to what operators are asking for, or to focus on what players themselves are interested in?
“It’s always about the players. Operators are essential partners, but ultimately, if a game doesn’t engage players, it won’t generate value for operators either.
“Our philosophy at SPRIBE is to design for players first, ensuring that every game is fun engaging, fair and transparent, and built for modern gaming habits (mobile-first, interactive, social).
“That being said, we also work closely with operators to ensure seamless integration, effective promotional tools, and regulatory compliance. A strong player experience and a solid operator partnership go hand in hand.
“At the end of the day, a successful game is one that players love and operators trust to deliver results. That’s the balance we always strive for at SPRIBE.”