The Health Lottery adds bingo brand to affiliate programme
UK-based lottery brand The Health Lottery has announced that its official bingo partner, Health Bingo, has been added to its affiliate programme, powered by Income Access.
Those that sign up to the programme will benefit from a lifetime revenue share of 25% to 35%, as well as an additional 10% share if more than 10 active players are referred per month, and 20% for more than 20 players.
The extra revenue share promotion will run through to the end of July this year.
At player level, Health Bingo offers new customers a 200% deposit bonus of up to £150, in addition to a 200% deposit bonus of up to £150 for new registrations and a series of monthly promotions.
“The addition of Health Bingo provides our affiliate programme with some interesting variety, which will make the brand more attractive to a larger number of affiliates,” Health Lottery head of online gaming, Yakir Firestane, said.
“We expect that affiliates will see a big boost in player registrations.” Affiliates will also have access to the latest banners and creatives and up-to-date information and tips from experienced affiliate managers.
“They will also benefit from the widely recognised Health Lottery brand, which has a large national reach and continuously invests in branding opportunities.”
Allan Petrilli, manager of affiliate services at Income Access, added: “With the ability to cross-promote multiple products, affiliates will be able to drive results from a larger variety of players.”
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