Social betting operator TopBetta has linked up with digital marketing platform provider OtherLevels in an effort to boost engagement with customers.
The partnership will enable the company to implement web push notifications to allow a website to deliver offers and content directly to users via a desktop or mobile without an application.
OtherLevels’ digital marketing strategists have also worked with TopBetta’s in-house team to implement methods to improve opt-in and engagement rates.
Bryan Kelly, head of product at TopBetta, said that during a trial period, opt-in rates stood at 15% and click-through rates came in at 6.1%.
“We are very pleased with early results from using web push as a communications channel; it has already exceeded our ROI target seven and a half times within the short pilot period,” Kelly said.
“We look forward to integrating this channel further with personalisation, abandonment recovery, and increased user engagement initiatives.”
Brendan O’Kane, chief executive of OtherLevels, added: “We are excited that TopBetta, a global leader in social betting, has selected OtherLevels; it is another important win, as we continue to grow our footprint in the world-wide social and real-money gaming sectors.
“It also demonstrates our sophistication in digital messaging, and expertise in strategies to maximise acquisition conversions and reduce the costs of re-acquisition by paid media re-targeting.”
Related article: TopBetta to acquire assets of Mad Bookie