UltraPlay is to become the first operator to offer live betting on the Grand Final of esports tournament the Fifa Interactive World Cup 2017.
The competition is organised and run by EA Sports in partnership with Fifa, the global governing body for the sport of football, and features teams from around the world.
Online operators using UltraPlay solutions such as VitalBet, Ebettle and Loot.bet will have access to the exclusive live betting option for all Fifa Interactive fans and punters worldwide.
Peter Ivanov, head of esports trading at UltraPlay, said: “Led by the mission and experience of building a betting brand that appeals to eSports fans, UltraPlay is constantly improving its eSports odds provision and betting options to offer the next level of gaming experience.
“That was the core idea behind the company’s decision to become the first igaming provider offering live betting on the Fifa Interactive World Cup Grand Final – the highly ranked and prestigious international tournament followed by millions of fans worldwide.”
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