Winamax buys bet-at-home online concession in Italy

Online poker operator Winamax has purchased bet-at-home’s online gambling concession in Italy.

According to Italian gaming affiliate Agipro News, the acquisition will enable Winamax to enter the country’s regulated online gambling market without having to apply for a licence from local regulators.

However, the report did not say how much Winamax had paid for the concession, nor why bet-at-home had opted to drop out of the Italian market.

Winamax was previously active in Italy until 2015, when it decided to withdraw its service from the country due to national gambling laws.

Bet-at-home is the German subsidiary of French company Betclic Everest Group.

The purchase comes after Italy earlier this year signed an online poker liquidity sharing agreement with the regulated markets of France, Portugal and Spain.

Winamax is based in France and regards the country as its primary market, but by also securing a presence in Italy, could be seeking to benefit from the new link-up.

Related article: EU poker liquidity: France, Italy, Spain and Portugal finally sign deal