Yggdrasil adds bwin.party to expanding partner network
Yggdrasil Gaming has signed a slots content agreement with bwin.party.
Under the deal, bwin.party will have access to the complete Yggdrasil suite of slots through a direct integration.
The online operator will also receive Yggdrasil’s collection of promotional tools, ‘BOOST’ and the ‘Infinite API’ for gamification.
The agreement is an extension of an existing deal with GVC, which acquired bwin.party earlier this year.
“We are always on the search for the very best games to offer our customers, so we are delighted to have reached this agreement with Yggdrasil,” GVC chief product officer Liron Snir said.
“We are certain that Yggdrasil’s innovative and engaging slots will prove a hit with bwin.party customers.”
Fredrik Elmqvist, chief executive of Yggdrasil, added: “bwin.party is one of the most respected operators in our industry, so it is fantastic news that they have become the latest operator to see the value in Yggdrasil’s market-leading games.
“This year has already been a busy one for team Yggdrasil, with new game launches, new hires and new sign-ups, and we are looking forward to forging a long and fruitful relationship with bwin.party.”
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