Yggdrasil expands into Denmark with Jackpotjoy

Yggdrasil Gaming has launched its services in Denmark for the first time after securing a new deal with Jackpotjoy Group.

Under the agreement, Yggdrasil will provide its games and promotional tools to Jackpotjoy-owned brands Vera&John and InterCasino.

The deal will cover the full portfolio of Yggdrasil gaming content, as well as the firm’s ‘BOOST’ collection of in-game promotional tools and ‘BRAG’ social sharing tool.

“We are committed to growing our footprint in Europe’s regulated markets, so it was a logical next step for us to enter Denmark with Vera&John and InterCasino,” Yggdrasil chief executive Fredrik Elmqvist said.

“The market is close to key Nordic territories so we expect our product to be quickly welcomed by players.

“Denmark was one of the first European jurisdictions to introduce a sensible and workable regulatory framework; our flexible platform and structured operation mean we welcome regulatory developments in Denmark and beyond, and are in a strong position to adapt to requirements.”

Victor Olinger, head of gaming at Jackpotjoy, added: “Yggdrasil slots are enjoyed by players across Europe’s regulated markets, so it is a major coup to be the first to agree to bring these titles to Denmark.

“We always strive to offer the very best collection of games available to our players and adding the Yggdrasil portfolio really underlines that commitment.”

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