Yggdrasil secures new partnership with Pinnacle

Yggdrasil Gaming has agreed a content and promotional deal with Pinnacle.

Under the new partnership, Yggdrasil will provide Pinnacle with a selection of its slot titles, such as ‘Jungle Books’ and ‘Pumpkin Smash’.

In addition, Pinnacle will gain access to Yggdrasil’s ‘BOOST’ in-game promotional tools and the ‘BRAG’ social sharing tool.

“In a highly competitive sector, content is king, and it is essential that we add games from top developers such as Yggdrasil,” Pinnacle chief executive Paris Smith said.

“Yggdrasil slots are instantly recognisable, but what has really impressed us is the arsenal of promotional tools that help us boost retention and engagement.”

Fredrik Elmqvist, chief executive of Yggdrasil, added: “In what is still a relatively young industry, Pinnacle has been offering world-class online gaming to its customers for almost 20 years.

“It enjoys a loyal following of dedicated players who we are certain will enjoy Yggdrasil titles.

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