Yggdrasil’s Rank partnership highlights UK growth

Yggdrasil Gaming has expanded its profile in the UK after agreeing a deal to provide its full portfolio of titles to Rank Group.

The operator of the Mecca and Grosvenor Casinos brands will enjoy access to slots including Jungle Books and Valley of the Gods.

Yggdrasil will also provide its collection of in-game promotional tools, BOOST™ and social sharing tool BRAG™ to aid marketing of the titles.

Yggdrasil chief executive Fredrik Elmqvist said: “Rank Group is one of the most recognised gaming operators in the UK, and is another important addition for Yggdrasil as we further expand in this highly competitive market.

“We are certain our games will sit well on the Mecca and Grosvenor brands, and look forward to building a long and mutually beneficial partnership with Rank.”

Bhotesh Maheshwari, Rank Group head of casino, said: “Yggdrasil is a relatively new entrant in the space but have already delivered some extraordinary titles and superior bonusing tools. We are very pleased to serve their content to our Mecca Bingo and Grosvenor Casino players, and look forward to utilising the BOOST™ promotional tools.”

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