The 51,466 square metres of net space exceeds the previous high of 49,690 set at 2020’s show. In total, ICE will occupy 41 halls of the ExCeL London, with the business’ sister show iGB Affiliate London taking up the remaining three halls.
“ICE London and sister show iGB Affiliate London will be occupying the entirety of ExCeL,” said Clarion Gaming managing director Stuart Hunter.
“That means all of the north and south side exhibition halls, every meeting room and all of the International Conference Centre at ExCeL which will host ICE VOX, the World Regulatory Briefing and the International Casino Conference. In very simple terms, there’s not a square millimetre of space left.”
In addition to connecting the industry’s major brands, Clarion Gaming’s Pitch ICE programme offers 14 start-ups the opportunity to showcase their work in front of investors and visitors attending the show.
Successful Pitch ICE applicants receive a free-of-charge pod on the Pitch ICE Pavilion for the duration of the event, as well as having the opportunity to take to the ICE stage and pitch to investors.
Clarion has not hosted a full-sized ICE London show since before the onset of the Covid-19 pandemic in February 2020. Continued concerns about the virus led to the cancellation of the 2021 show and a smaller edition in 2022.
Hunter outlined his view of the significance of the show.
“ICE is vital to the global business. More so because the industry has waited three years for its return,” Hunter said.
“As a consequence, the eyes of the gaming world will be focused on what many industry commentators are now referring to as World Gaming Week a description based on the volume and variety of high-level meetings, sector-leading conferences, content masterclasses and networking that takes place over the period that the global industry meets and comes together in London.”