MGM Rewards, the loyalty programme of MGM Resorts, will serve as title sponsor of this year’s All-Star Celebrity Softball Game and also presenting sponsor of the first All-Star Saturday Extra Innings musical performance at Dodger Stadium.
The partnership between BetMGM and MLB also includes data usage in sports betting, promotion across MLB-owned media platforms, activations in the US and internationally at MLB events, as well as fan experiences.
Other aspects of the deal include MGM Resorts being the presenting sponsor of Bettor’s Eye, MLB’s digital baseball show on MLB.TV with a focus on betting, while BetMGM will continue as an MLB-authorised gaming operator, with MLB making statistics available to BetMGM on an exclusive basis.
In addition, MLB, MGM Resorts and BetMGM will work together on responsible gambling measures and protecting the integrity of baseball.
“We’re incredibly proud of the growth and innovation that have transformed our industries since launching our partnership four years ago, and we’re eager to continue breaking new ground and delivering world-class sports and entertainment experiences for baseball fans worldwide,” MGM Resorts’ senior vice-president of sports and sponsorships, Lance Evans, said.
BetMGM chief revenue officer Matt Prevost added: “It is an exciting day to announce the extension of our partnership with MLB. The collaboration with the league allows us to reach new audiences while delivering a best-in-class baseball wagering product.”
MLB chief revenue officer Noah Garden also said: “Since creating this historic partnership four years ago, MGM Resorts and BetMGM have been truly collaborative and innovative business partners to Major League Baseball.
“With the success of Bettor’s Eye and introduction of All-Star Saturday’s Extra Innings concert, we look forward to seeing how MGM Resorts and BetMGM will continue to broaden their business with baseball.”