MGM Resorts scores events deal with NFL Players Association
Under the terms of the multi-year agreement, the two sides will collaborate on creating new content and fan experiences with current and retired NFL players.
The partnership will also provide hospitality benefits to NFL players, with MGM Resorts’ properties serving as the host location for a variety of NFL player-related events.
The NFLPA and MGM Resorts will work together to create opportunities for guests to engage with players and NFL alumni throughout the football season at Mandalay Bay’s Fan District in Las Vegas. Opportunities will also be presented around the 2023 NFL Pro Bowl Games and Super Bowl LVIII in Las Vegas as well as the 2024 NFL Draft in Detroit.
“Partnering with the NFLPA is another indication of our strong commitment to the great sport of football across the US,” said Lance Evans, senior vice-president of sports and sponsorships at MGM Resorts. “As football’s premier events come to Las Vegas, we look forward to welcoming players and creating world-class experiences for MGM Rewards members.”
The two parties added that active NFL players and NFL alumni will be eligible to enter into individual ambassador agreements to promote MGM Resorts through appearances, social media posts, autographed memorabilia and advertisements.
Gina Scott, vice-president of partner services at NFLPA, said: “NFL players, past and present, will be at the heart of unforgettable new experiences through MGM Resorts International’s rewards programme. We are excited about collaborating on world-class fan events designed to produce incredible benefits for MGM Rewards members and value for our players.”