Under the new agreement, PlayLive! will move to NeoGames’ suite of PAM, CRM aggregation and data analytics products by 2024.
When the site intitially launched, the business announced that California-based igaming supplier GAN would provide the igaming solutions for the casino.
The operator will shift to the business’ AspireEngage CRM system, which NeoGames argues will provide an “improved player journey” and customer satisfaction from its previous offering. PlayLive! is to also feature integration with the Pariplay Fusion aggregation platform.
PlayLive! strategic partnership
NeoGames’ executive vice-president of igaming and sports, Quincy Raven, said: “This strategic partnership reinforces PlayLive’s commitment to the best possible customer experience and provides them with the tools and services necessary to further elevate the PlayLive! experience across all digital channels.”
Cordish Gaming president Rob Norton added that the business was “excited” at the chance to enhance its igaming offering.
“At Cordish Gaming Group, we pride ourselves on supplying players with a quality gaming experience, both online and offline. Through our PlayLive! brand, we’re able to provide players with real-life entertainment of a casino, on a digital scale.”
In May, Australian gaming supplier Aristocrat Leisure announced that it would be acquiring NeoGames for $1.20bn.
As such, the NeoGames PlayLive! deal represents the first significant deal announced by the provider since the news of the business combination was released.
At the time of the acquisition Aristocrat said that it saw significant growth opportunities in “large, growth and still nascent North America segment.”
The company added that it believed that the acquisition would provide the business with the “global scale and capability” in the $81bn online real money gaming sector.