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Playtech pens new poker deal with Svenska Spel

| By Zak Thomas-Akoo
Gaming technology provider Playtech is to expand its poker presence though a new deal with Swedish state-owned gambling business Svenska Spel Sport & Casino.
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Svenska Spel has launched Playtech’s poker offering and ipoker network. This is part of the operator’s strategy to “modernise and improve” its poker product.

The updated offering brings a number of new features to the platform. These include a better mobile experience, as well as a connection to the ipoker network. This network allows users access to a larger liquidity pool than before, more tournaments and larger prize pots.

This agreement is on top of Svenska Spel’s previous 2019 partnership with Playtech. Under the terms of that deal the supplier provided the operator with its suite of online casino and live offerings.

Svenska Spel and Playtech mark new partnership

Playtech recently secured a B2B supplier licence in Sweden as required by the new rules. The provider said the deal marked a “key development” in the company’s expansion.

Marat Koss, VP of interactive gaming at Playtech, said the business was “delighted” to be expanding its partnership with Svenska Spel. The executive also praised the agreement for increasing its footprint in Sweden.

“This is a positive outcome from our investments in poker, as renewed licensees such as Svenska Spel are choosing us for further collaboration,” he said. “We are delighted to welcome Svenksa Spel to the ipoker family.”

Fredrik Hård, head of poker & bingo at Svenska Spel, added: “Launching Playtech’s poker offering is a great step forward for Svenska Spel. Now part of the international ipoker network, we are constantly finding ways to improve the player experience for our large existing customer base in Sweden.

“This deal is a great proof of the quality of Playtech’s offering and we hope to see this relationship go from strength to strength in the future.”

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