Spotlight on ESG: Novomatic’s strategy

Watch the full video interview, conducted live at ICE 2025, here.

How much more of a factor is ESG for gaming companies than it used to be?

“From a core business perspective, it is becoming increasingly important, and for Novomatic in particular, player protection and responsible entertainment is one of the cornerstones of our success. This is why we built a framework, a comprehensive one, not only for environment, but also for social and governmental issues.”

How do you measure your ESG indicators, and are you already preparing for the upcoming European Sustainability Regulations?

“Yes, we have annual reporting which includes ESG reporting and have done for several years now. In the last few years, we enlarged that reporting and said, ‘We need to focus on not only the environment, social and government pillars, but we have to conclude and include responsible entertainment business issues as well’.

“So, it’s not easy, but I think we are on a good path, and we’re eager to fulfill the legal regulations all over the world.”

Can you tell us about your latest initiatives in the field of environment or responsible entertainment perspective?

“For environmental issues, we built up photovoltaic solar systems in several core markets, not only in our headquarters, but we want to produce green and clean energy in several markets to use it for our production sites and for our venues.

“For responsible entertainment, I’m very happy to announce that we got recertified by G4, the Global Gambling Guidance Group. That’s an internationally recognised standard which feeds into our core value of always winning responsibly.”