Behind and beyond the success of Onlyplay’s PiggyTap
Watch the full video interview, conducted live at ICE 2025, here.
You’ve been busy recently at Onlyplay celebrating the success of PiggyTap. What are the core features that players are really resonating and engaging with?
Tsuranova: “Among the core features of PiggyTap, first of all I need to mention the unique mechanics. This is not just a slot; the game combines the features of slots, fishing games and instant win. You cannot describe it, you need to try it. The game is full of bonuses and rewards, it feels like your winnings never stop. You have a fortune wheel, you have bonus buy, you have inbuilt free spins.
“Moreover, you see all of the players playing together with you; this is a multiplayer game, so you see the winnings that they make – which encourages you to play even longer and get your jackpot at the end of the day. Piggy is also a personality. You can see it changing her outfits from season to season, from holiday to holiday. We have Christmas Piggy, Valentine’s Piggy, Easter Piggy, summer Piggy, Halloween Piggy. Maybe we’ll do all of the holidays of the world soon. That’s what makes Piggy the star of the show.”
It sounds like something the market’s not seen before. Can you share some of the feedback you’ve had from operators about the game?
Tsuranova: “Well, Piggy has become a global success now and operators from all over the world are coming with awesome feedback about Piggy. However, we are developing Piggy together, introducing changes to the game; teamwork is how Piggy progresses daily.
Moving forward, Onlyplay is looking to expand its offering. What have been some of the key learnings that you’ve taken from PiggyTap that you’re using for other games in development?
Serheieva: “One of the learnings we’ve had is that you never know when your new product can become your flagship. But you definitely can plan that and try to make it your flagship. We see that it works if you support your new product with a list of actions, when you teach your partners, when you make your clients aware of the specifics of the product.
“Since the time we launched PiggyTap, it’s definitely a game changer, it’s definitely an innovative game which brought a new type of entertainment in the market. And we’ve seen quite successful performance of the game.
“Another learning was that we can scale the product. We registered Top Games trademark and PiggyTap trademark, that was part of the decision to scale, to extend the product range. We plan to launch new games, also Top Games.
“There’s going to be a new product line called FortuneChef – soon you will see a cute panda slicing Sushi, which is also gambling! Nowadays the market wants something new, new types of entertainment. That was also our learning, that we should be brave enough to try to deliver some new ideas and make it a well performing product.”
You’re known for your lightweight crash games. Why is that important for Onlyplay and what challenge do you feel that that solves?
Serheieva: “Well, crash games were a wise decision; we delivered a product to the market where there’s demand. We know there are lots of players, there is a huge audience of players with low internet conditions. Some people who have used old devices for many years but they are active gamblers. They want to play.
“We also know that there is a range of software and browsers that we should support. We saw all this and decided to create some games that can deliver good experiences for this group. And we see really good results already, in some areas where we launched and had successful pre-release of those games, and we saw good numbers and good performance and now we have several negotiations with leading clients, leading operators in the industry. We plan to expand with crash games in certain markets and to deliver our product to more players, since it’s lightweight.
“What actually is lightweight by the way? Lightweight means games that are less than 1mb. This allows players to launch fast and start the game fast. Players don’t like to wait, so if the game opens and launches immediately and they can start playing that’s the best experience for them. We also know there are players with old devices or bad internet, or specific countries where they have to pay for every megabyte they consume. So we can address that audience and deliver something fun to them. And they can play the games and enjoy being part of the gambling community.”