Strategy

CDI to unify betting and igaming products under TwinSpires brand

1 minute read
Churchill Downs Incorporated (CDI) will rebrand its sportsbook and online gaming product from BetAmerica to TwinSpires, the name it currently uses for its online pari-mutuel racing wagering product.
churchill-downs

The TwinSpires product will launch first in Michigan, where Churchill Downs is one of 15 initial online gambling licensees and hopes to launch later this month.

Over the course of the first half of the year, BetAmerica will transition to TwinSpires in Colorado, Indiana, Michigan, Mississippi, New Jersey and Pennsylvania.

The rebrand will come alongside Churchill Downs migrating its betting and igaming products from SBTech’s platform to a solution provided by GAN and Kambi.

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