Circus extends partnership with Standard de Liège

| By Marese O'Hagan
Gaming1-owned casino and sports betting operator Circus has announced a renewal of its partnership with Belgian football club Standard de Liège for the 2021-2022 season.

As part of the partnership, Liège-based Circus will continue several initiatives with the team, including the sponsorship of halftime shows and the extension of its role as Standard de Liège’s official esports partner.

“Renewing our partnership with Standard de Liège was an obvious choice for Circus, if only for our pride in our Liège roots,” said Emmanuel Mewissen, CEO of Circus.

“Like Standard, we use our presence in Belgium to develop our visibility internationally.”

In addition, Circus will continue to sponsor Standard de Liège’s shirts. Circus’ logo first appeared on the team’s kit in 2018.

“Betting on Circus was the winnings choice for us,” said Alexandre Grosjean, CEO of Standard de Liège. “We are happy to extend this dynamic partnership that has become a long-lasting relationship throughout the seasons,”

He added, “Our two institutions are committed to highlighting our local roots while developing a quality brand image on a national and even international level.”

In April, Gaming1 became a member of the International Betting Integrity Association (IBIA), which allowed Circus to partake in the IBIA global monitoring and alert platform.

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