Clarion Gaming launches new marketing campaign for ICE London

| By Daniel O'Boyle
Clarion Gaming has launched a new marketing campaign for ICE London around the theme “Together never felt so good”.

The slogan will be used in support of the 2022 show, which will take place from 1-3 February  at the ExCeL Exhibition Centre. Registration for the show opened earlier this month, with those who wish to attend able to register here.

“The industry has made important steps with regards to the return of in-person events, not least with September’s successful staging of iGB Live! in Amsterdam,” Clarion Gaming managing director Stuart Hunter said.

“What iGB Live! demonstrated is how much we’ve all missed the unique buzz and theatre of live events and how productive they are in facilitating connections and business opportunities,” he explained. “ICE London is the embodiment of all that’s good about face-to-face, and our theme ‘Together never felt so good’ really captures what we have been missing since the last edition of ICE London closed its doors back in February 2020. 

“It may be a slightly overused phrase but this really is a people business and the team at Clarion Gaming sees it as a great responsibility and an honour to reflect these unique credentials in our creative, in our communications and, most importantly, in the delivery of the experience in February.”

Hunter said the campaign behind was developed following discussions with customers, and listening to their hopes and aspirations. Through these talks, the sense of solidarity and coming together as a community featured highly, he explained.

“To help achieve this we are making our biggest ever marketing and communications investment, maximising the number of touchpoints the brand has with the international industry, attempting to answer any misgivings, working alongside our exhibitors and amplifying the ‘Together never felt so good’ core campaign message.”

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