Betinia is a B2C website operated by Soft2Bet in Denmark and Sweden and its success is a demonstration of how suppliers and operators can provide players with a truly differentiated, gamified offering that also generates strong commercial growth.
Its growth was powered by Soft2Bet’s Motivational Engineering Gaming Application (MEGA) gamification features.
These led to:
- +65% increase in average GGR compared to non-gamified brands, with 60% of players participating
- More than 50% of the Betinia player base engaged with gamification, with 50% of them depositing larger amounts and frequency of deposits at +30%
- average revenue per user (ARPU) grew by more than 70%
These achievements have been recognised by industry peers, with Soft2Bet shortlisted and winning numerous awards in recent months including Company of the Year and Turnkey Supplier of the Year at the iGaming Sword Awards.
Commenting on the awards, Yoel Zuckerberg, chief product officer at Soft2Bet, said: “Being honoured with the iGaming Sword Awards is a testament to the quality of our platform and solutions business. It reflects our commitment to providing top-notch products that are dependable, secure and perform exceptionally in all situations for our partners. As we persistently pursue excellence, we look forward to our ongoing efforts being acknowledged by our peers throughout 2024.”
Soft2Bet was also shortlisted in the Vixio Global Regulatory Awards and for the International Gaming Awards and Casino Guru Awards.