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AffPapa announces new partnership with Betsson Group

| By Guy Parsons
Year-long agreement just the latest in a string of tie-ups

Year-long agreement just the latest in a string of tie-ups

Affiliate directory AffPapa has announced a new tie-up with industry giant Betsson Group. Renowned for its passion for gaming and diverse portfolio of products, Betsson’s stable features over 20 brands including casino games and sportsbooks providing odds on some 200,000 events a year. The company is licensed in 15 jurisdictions, including Kenya, Malta and Denmark.

Commenting on the announcement, Paul Calleja, Betsson’s regional affiliate manager, emerging markets and Ceeca, said: “After hearing about the service of AffPapa, Betsson Group Affiliates felt it would be in their best interest to get on board early. So far, the service has been great and user-friendly, and the set up was easy with no hiccups. It’s a tool we will optimise and utilise on a daily Basis. Great job!”

The group is invested in providing a secure and transparent platform for their users. All transactions on the site are traceable in order to avoid fraud. Betsson also follows all the regulatory requirements of the jurisdictions they are licensed in. The team is diverse with over 52 nationalities, 47 of which are in Malta. Moreover, Betsson Group operates with 20 global and regional brands, giving them a wide selection and diverse portfolio.

Lisa Stainfield, head of product at AffPapa, said: “I’m glad to announce our year-long partnership with Betsson Group, which will be a very exciting prospect for both of us. Betsson Group is an industry leader and we take huge pride in partnering with such a powerhouse. I believe our affiliates are in for a real treat!”