AI-powered gamification arrives on Vegangster platform via Smartico

Platform provider Vegangster has partnered with Smartico, a multi-channel engagement marketing platform, to integrate AI-powered gamification and CRM technology across its ecosystem.

The partnership equips Vegangster’s operator clients with a complete suite of retention tools, including missions, leaderboards, loyalty funnels and mini-games. Powered by AI-driven automation and segmentation, these tools enable operators to deliver personalised campaigns in real-time and build stronger player loyalty across casino and sportsbook brands.

“We build our platform to give operators the sharpest tools to launch quickly and scale with confidence. Partnering with Smartico takes that further, as our clients can now set a new standard for retention with AI-powered automation and gamification,” said Michael Oziransky, chief product officer at Vegangster.

Smartico’s integration with Vegangster enables operators to run engagement campaigns seamlessly. Predictive analytics, personalised messaging and gamified features provide direct control of the player journey and deliver measurable impact on lifetime value.

“Vegangster’s forward-looking approach makes them an ideal partner,” said Yuval Mechoullam, co-founder at Smartico. “Together, we’re equipping operators with solutions that elevate engagement and translate it into lasting business growth.”