Tech & innovation

AretoNet launches IGP brands with a complete Dragonfish integration

Agreement will enable AretoNet to offer its product and launch its platform for operator Inter Group Partner Holding

AretoNet, a leading real-time business intelligence and CRM platform focused purely on the igaming industry, has integrated with leading igaming platform provider Dragonfish, the B2B division of 888 Holdings PLC. The agreement will enable AretoNet to offer its product and launch its platform with 10 brands for operator Inter Group Partner Holding (IGP). 

AretoNet is a technology platform that allows operators to analyse their player database and launch automated multi-channel and multi-level marketing campaigns with full lifecycle analytics.

Over the last 12 months, the company has been working on a number of strategic partnerships to support its growth plans, while remaining focused on providing operators with powerful and affordable solutions, particularly during the current climate.

Urban Håden, CEO of IGP said: “We’re excited to launch AretoNet for all our BI, CRM and marketing needs. We wanted a cost-effective solution giving us in-depth and meaningful insights into our player data but keeping functionality easy to use.  AretoNet is the perfect fit.”

Justin Farrugia, AretoNet co-founder, said: “We’re delighted to launch IGP’s 10 brands on our platform to support its aggressive growth plans over the next few years. We’re also pleased that through this partnership we have been able to integrate with one of the leading igaming platforms, meaning it is now seamless for all Dragonfish operators to partner with us and launch our platform. We’re looking forward to onboarding more operators in the coming months.”