Tech & innovation

Aspire Global’s BtoBet expands into Russia

Deal signed with Russian National Lottery operator Sports Lotteries LLC

Aspire Global has expanded into the Russian market by signing a platform and lottery agreement with Russian National Lottery’s operator Sports Lotteries LLC. Through this landmark agreement, Aspire Global’s BtoBet will provide its technologically advanced Player Account Management (PAM) module platform and provide access to lottery games on online and retail channels to the Russian state lottery operator, one of only two licensees in the country.

The contract covers the span of three years with the option of a further extension, and includes the provision of ten instant lotteries in the form of classic printed tickets for retail sales only, and five draw-based lotteries for both online and retail sales channels.

Ratmir Ronami, project manager for Sports Lotteries LLC, said: “We are proud to embark on this multi-year strategic partnership with Aspire Global’s BtoBet that will see us go from strength to strength by using the valuable insights and best practices that Aspire Global and BtoBet are renowned to employ. I am positive this partnership will result in the fruition of entertaining games that will be highly popular with the Russian players as well as it will take the Russian lottery industry to a whole new level.”

Tsachi Maimon, CEO of Aspire Global, said: “Aspire Global and BtoBet are proud to have been chosen as the technological partner by Sports Lotteries LLC for the provision of multi-channel lottery games. We are committed and determined to support Sports Lotteries in becoming not only a leader in its field but also a point of reference for the Russian lottery industry. The lottery vertical is highly popular in Russia, with sales of around €1bn in 2019. We are confident that together with Sports Lotteries we will contribute in a significant way to the industry’s exponential growth.”

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