Aspire Global’s Pariplay in partnership with Spiffbet to enhance its game portfolio
Deal will enable Spiffbet to boost the production of its portfolio of casino games
Aspire Global’s Pariplay and Swedish-based Spiffbet have signed a partnership covering the distribution and development of games. This will enable Spiffbet to boost the production of its portfolio of casino games as well as reaching out through Pariplay’s wide geographic distribution network.
The partnership will see Pariplay, a leading game studio and game aggregator, take on Spiffbet to the Ignite development programme. This will allow Spiffbet to leverage Pariplay’s extensive resources to develop exciting new casino content. In addition to leveraging Pariplay’s distribution capabilities, Spiffbet will take advantage of the company’s technology, certification and market adaptation of games through Ignite.
By joining the Ignite development programme, Goliath, Spiffbet’s subsidiary which operates three different brands with Aspire Global – GoliathCasino.com, BellisCasino.dk and BellisCasino.com – will expand further its partnership with Aspire Global by offering Spiffbet’s unique game content to its players.
The Pariplay Ignite development programme launched in 2016 with its first customer Skillzzgaming, which was soon followed by other independent game studios in need of the unique service offering, including most recently Playlogics and Jade Rabbit Studio. Through the combination of its long-standing reputation and speed to market capabilities, Pariplay Ignite has established itself as a premier choice for game providers like Spiffbet, who are looking to take their offering to the next level.
Commenting on the tie-up, Henrik Svensson, CEO of Spiffbet, said: “This is a great opportunity for Spiffbet to expand our existing partnership with Aspire Global and to increase our distribution capacity for Spiffbet’s casino games. Pariplay’s strong position in Europe and increased presence in regulated markets such as the US give us access to new markets. We are impressed with how Pariplay’s Ignite development has supported numerous independent game studios to develop their products, so we have confidence that our partnership with Pariplay will improve our offering.”
Adrian Bailey, managing director of Pariplay, said: “We’re extremely happy to onboard Spiffbet as we continue to expand our Ignite development programme. Seeing them choose Ignite to support with the development and distribution of their unique content just goes to show the perceived value our product has for players in the industry. I am convinced that Spiffbet’s games will be able to grow as an integral part of our offering and develop further towards becoming a top-tier game developer through a partnership that goes beyond a traditional sales agreement.”