Beating the Odds: The Latest iGaming Growth Guide promises to help boost player LTV
Smadex, a leading programmatic DSP, has partnered with measurement leader Singular and market intelligence platform MobileAction to release Beating the Odds: The Latest iGaming Growth Guide. This guide is designed for performance marketers, UA leaders and paid media teams aiming to drive sustainable growth in the fast-paced iGaming landscape.
The guide is packed with practical strategies to help iGaming marketers grow smarter and faster. It shows how to combine programmatic user acquisition, app store optimisation and creative tactics to reach the right players, capture their attention and keep them coming back. It turns insights into real, measurable results across global markets and provides a clear framework to drive not just installs, but first-time depositors (FTDs) and long-term player value.
Highlights of the guide include:
- Acquisition and Engagement Strategies: Learn how programmatic advertising and ASO work together to reach high-value players efficiently.
- Creative Optimisation: Discover techniques to align visuals, messaging and formats with player motivations.
- Seasonality & Event-Driven Campaigns: Leverage holidays, sports finals and cultural events to boost engagement.
- Retargeting & Multichannel Strategies: Reconnect with lapsed users and combine campaigns across mobile and CTV for stronger results.
- Compliance & Responsible Gaming: Ensure campaigns are safe, compliant and promote player trust.
- Key Trends: Explore geo-targeting, social betting, personalisation, AI and influencer-driven strategies shaping iGaming growth.
Beating the Odds is now available and offers readers a clear framework for optimising campaigns, reaching the right players and strengthening long-term engagement. For marketers looking to stay ahead in iGaming, this guide is a must-download resource.