BeBettor expands executive leadership team following Affluence Scores launch
BeBettor, the data analytics platform, has bolstered its executive leadership team with the appointment of a new chief commercial officer and chief growth officer.
CCO Graeme Price will be joined by David Black, who has been appointed as CGO. The highly accomplished leaders will join to meet strong demand for BeBettor’s customer affluence scores, which enable UK-facing operators to immediately identify high potential and super affluent players upon sign up.
Price leverages more than 25 years of sales experience, working across multi-vertical global enterprise businesses. In the last 10 years, he has focused on the global igaming industry and driven company growth by supporting businesses to navigate new market launches, emerging technologies and significant commercial development.
Black brings 25 years of experience in igaming, technology and finance sectors. He was part of the founding Isle of Man management team at Microgaming in 2001, before moving on to Continent 8, where he was COO and director. Most recently, he has held consultancy roles at Tech Co and founded, run and supported several tech start-ups.
The strategic leadership of both Price and Black will steer BeBettor into its next phase of growth, with the platform looking to expand commercial horizons and boost UK-facing operator’s ability to maximise the lifetime value of high-potential players.
BeBettor’s platform produces an affluence score of 1-10 for each of an operators’ registered players, with a 10 score representing a player in the top 10% wealth bracket in the country and a 1 score representing a player in the bottom 10% wealth bracket in the country. This data allows operators to implement hyper-personalised marketing strategies based on player wealth, as well as activate high-value dormant customers.
Harry Cott, CEO at BeBettor, said: “We are thrilled to expand our leadership team with the addition of David and Graeme, two heavy hitters in the industry. Both bring a wealth of industry specific experience, which will be invaluable to operators seeking to extract maximum value from our data.”