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BeBettor partners with AI/BI giant Strategy to grow iGaming operators’ first-time deposits

| By iGB Freelance
Partnership combines WealthScore with Strategy's AI and Business Intelligence offering to drive smarter first-time deposit strategies.

BeBettor, the data analytics platform, has agreed a partnership with Strategy (formerly MicroStrategy), which will combine the power of Strategy’s award-winning AI/BI software with BeBettor’s WealthScore to unlock sector-specific growth opportunities.

BeBettor’s WealthScore enables operators to understand how wealthy their players are from the moment of registration, allowing them to personalise the user experience based on their relative wealth to deliver a significant uplift in gross gaming revenues (GGR).

The initial phase of the partnership will focus on how Strategy’s unique AI capabilities can combine operators’ vast amounts of historic data with BeBettor’s proprietary wealth insights, to uncover ways for operators to grow first time deposits, by making smarter, more personalised deposit recommendations.

Strategy, valued globally at over $80bn, works with some of the world’s largest iGaming operators providing them with trusted AI agents to accelerate data-driven decision making. Their AI-powered modelling allows for rapid time-to-market and a single version of the truth across different data sources, and they also support operators in providing robust and auditable regulatory and compliance reporting.

By partnering together, BeBettor and Strategy aim to enable iGaming operators to identify deeper commercial insights and growth opportunities, powered by AI.

Harry Cott, CEO at BeBettor, said: “We’re delighted to partner with such a major global force as Strategy. Through this deal, we combine our unique wealth insights, with the power of Strategy’s AI tools, to help UK-facing operators unlock powerful, new commercial insights and power top line revenue growth.”

Seth Olsen, UK country manager at Strategy, said: “It’s great to be partnering with BeBettor. They have a unique offering within the iGaming sector and, combined with the power of our AI software, we can jointly develop fantastic new insights and commercial opportunities for clients.”