Belatra Games celebrates successful ICE launch of new strategic vision

Belatra Games participated in ICE Barcelona 2026 from 19-21 January, engaging with the international iGaming community at its booth on the Fira Barcelona Gran Via. Belatra reached an important milestone with its presence throughout three eventful days.

The company’s stand 1A50 turned out to be one of the visitors’ favourite areas, as it introduced the thematic clash of its newest slot, Slattors Battle: Orcs vs Elves, and contributed to the substantial discussion of global development.

The stand was designed based on the new release, Slattors Battle: Orcs vs Elves, and featured thematic activities for visitors. The participants were actively involved, choosing sides, spinning the Wheel of Good and Evil and sipping themed elixirs at the specialty bar. This interactive space created a tailored approach to networking and brand engagement, resulting in a steady flow of traffic and a site for scheduled meetings.

Belatra’s main focus at the event was presenting its latest original game content, while moving forward with its expansion strategy in Latin America. The company’s commercial team held meetings with existing and potential operator partners in the region to discuss market entry and content integration, demonstrating how its “We don’t copy, we create” philosophy translates into Belatra’s game mechanics and narratives.

Furthermore, the strong interest from industry professionals in newly created roles has validated and accelerated the company’s commitment to this key growth market. Discussions centred on meeting regulations, market localisation and the practical implementation of Belatra’s portfolio.

At the same time, Belatra presented its key game franchises’ performance data and development roadmaps to attending operators. This included a detailed review of its Mummyverse series, alongside a preview of the upcoming sequel, Mummyland Treasures 2.

These presentations were a central aspect of the company’s attempt to streamline its product pipeline to meet operator demand and market trends. The proven success of the Mummyverse franchise retained the role as a foundation for business negotiation, creating significant enthusiasm. Such a reception confirms the revised strategy of Belatra, which is focused on deep player engagement and a narrative-based game design.

Belatra Games is an established iGaming software developer, with a portfolio of more than 100 casino games and online casino content, including slots, table games and instant-win formats. Belatra is committed to innovation and sustainable growth in regulated markets and provides its content to operators worldwide.

The company acknowledges the ICE Barcelona organisers for facilitating the event and appreciates the engagement from all visiting partners and professionals. Belatra looks forward to its next participation in the ICE exhibition series.