Belatra Games highlights LatAm expansion and multi-universe content strategy at ICE
Belatra continues to solidify its global presence with a significant push into the Latin American market, backed by key senior appointments, ongoing recruitment efforts and an ambitious, long-term content strategy.
As part of its LatAm growth initiative, Belatra has appointed a new head of accounts and account manager, enhancing its commercial capabilities across the region. The company is also actively seeking additional talent to support further expansion and meet the growing demand from its partners.
Alongside its commercial growth, Belatra is scaling its multi-universe game strategy, starting with the successful Mummyverse – a connected portfolio of titles centered around a beloved character, a unified theme and a distinctive brand identity.
The multi-title project includes Mummyland Treasures, Mummy’s Mines, Santa Mummy, Fortune Mummy, and the upcoming Mummyland Treasures 2, which will further build out the universe.
Building on this successful approach, Belatra is preparing the next phase of its content roadmap with the introduction of the Battle Universe, a thematic universe focused on the contrast between light and dark, good and evil, and meaningful player choice. The first release in this universe, Slattors Battle, has already launched, allowing players to choose their side – dark or light – and select the game’s volatility. This reinforces Belatra’s commitment to a player-first design philosophy.
Belatra Games has also confirmed its participation in ICE Barcelona 2026, set to take place at Fira Barcelona Gran Via from 19-21 January, 2026. At the event, visitors will have the opportunity to dive into the world of Slattors Battle, choosing their side in the ongoing battle. The company will also present its latest releases, strategic vision, and upcoming innovations to the global iGaming community.
By aligning regional expansion with a universe-driven content strategy, Belatra is shaping its next phase of growth around player choice, scalability and long-term value.