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Bet365 launches new Incentive Games title

| By iGB Editorial Team
The new daily free-to-play casino title, Unleash a Mercenary, is now available in more than 130 countries.
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Based on the design of the Bet365 exclusive Mercenary X slot game, this new title boasts stunning graphics and animation, which Bet365 Games customers are sure to love. 

Players are assigned a weekly game grid, where they can make daily reveals to collect items that unlock free spins and cash rewards. Unleash a Mercenary will be available in more than 130 countries and will support Bet365’s global entertainment strategy. 

Commenting on the release, Incentive Games founder and CEO, John Gordon, said: “This is one of those historic moments where everyone will remember where they were when Bet365 launched Unleash a Mercenary… I was playing chess in Ibiza. 

“Harnessing the sublime graphics from Mercenary X takes this game to the next level. Coupled with our world-class user segmentation and data analysis, Unleash a Mercenary really is a game-changer.” 

A spokesperson from Bet365 said: “The release of Mercenary X in December 2022 allowed us to elevate our in-house games product, enhancing our ‘Originals’ brand. Now we’re able to do the same for our customers in the form of Unleash a Mercenary, our latest free-to-play offering to all new and eligible customers. 

“We’re delighted to once again partner with Incentive Games and hope that Unleash a Mercenary unleashes an amazing gaming experience for our players.” 


Bet365 is committed to Safer Gambling. We promote gambling as an enjoyable leisure activity and we believe that gambling can only remain this way if you stay in control and gamble responsibly. However, we know that for some people gambling can stop being a harmless leisure activity and become a problem.

Help is close at hand. Visit www.gamcare.org.uk  or contact the National Gambling Helpline on 0808 8020 133.

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