Betable selects Delasport to power its global sportsbook proposition
The partnership is already live across eight brands, demonstrating the speed and scalability of the integration between Betable’s core platform and Delasport’s sportsbook technology.
Through the partnership, Delasport’s sportsbook has been integrated into Betable’s modular platform, giving operators access to a high-performance, localised betting product alongside Betable’s existing casino, player account management, CRM, payments, compliance and operational capabilities.
The partnership strengthens Betable’s ability to support sportsbook-led and multi-vertical operators without requiring separate systems or fragmented player journeys. Operators can build around one scalable core platform while selecting the integrations, products and services needed for individual brands and markets.
A key component of the integration is Delasport’s fully embedded horse racing product. Horse racing sits natively within the sportsbook rather than directing players to a separate third-party experience, creating one consistent journey across the wallet, bet slip and player account.
Delasport also brings extensive sports coverage, advanced in-play capabilities, personalised recommendations, real-time engagement tools, sophisticated risk management and a portfolio of proprietary betting features designed to drive sportsbook revenues and increase margin performance. Combined with Betable’s operator-led experience and technology infrastructure, the partnership gives brands a more complete route to market and the flexibility to expand internationally without rebuilding their underlying platform.
“Sportsbook is an important part of Betable’s growth strategy and of the proposition we offer our operator partners,” said Warren Jacobs, CEO Betable.
“Delasport gives us a strong, modern sportsbook product with the local relevance required for markets such as the UK. Its embedded horse racing experience is particularly valuable, but just as importantly, the technology integrates naturally with our wider platform.
“Our operators can deliver a joined-up player experience across casino and sportsbook while retaining the flexibility to launch new brands, enter new markets and adapt their proposition as they grow.”
Oren Cohen Shwartz, CEO of Delasport, said: “We are proud to partner with Betable and support its operator partners’ sportsbook growth in the UK and beyond.
“Betable has developed a strong, scalable platform and has a clear understanding of what operators need to compete in demanding markets. With eight brands already live, the partnership demonstrates the scalability and strength of the combined proposition. Together, we deliver a superior Sportsbook experience, combining native horse racing with smart personalisation, tailored recommendations, real-time engagement and distinctive betting features designed to drive engagement and retention.”
The partnership forms part of Betable’s wider strategy to develop a scalable, multi-vertical platform capable of supporting operators across Europe, North America, LatAm, Africa and Asia.
By combining a common core platform with modular integrations and market-specific capabilities, Betable enables operators to launch and grow without the cost and complexity of rebuilding their technology for every brand or territory.