Betano, one of the leading sports betting and gaming platforms worldwide, will serve as the exclusive betting partner of the Uefa European Championship, hosted across 10 cities in Germany from 14 June to 14 July next year.
The news marks the first time that Uefa is partnering with a betting company for the European Championship, bringing one of the most prestigious sports events worldwide to a wider audience of betting enthusiasts. Fans will have the opportunity to experience the tournament on a whole different level, placing their bets before or during a live game through one of the world’s premium sports betting platforms.
Commenting on the announcement, George Daskalakis, founder and CEO of Kaizen Gaming, said: “We are thrilled to be partnering with Uefa for the upcoming Euro 2024 tournament. This collaboration is a new first for the industry and expresses our fundamental passion for football as well as our mutual commitment towards innovation and excellence. We are very excited to be part of this football celebration and are looking forward to enhancing the overall fan experience by delivering unparalleled entertainment through responsible gaming during this highly anticipated European Championship.”
Guy-Laurent Epstein, director of marketing at Uefa, said: “We are delighted to welcome Kaizen Gaming and its brand Betano as an official partner of Uefa Euro 2024. Betano is a leading digital sports betting operator with a focus on cutting-edge technology and responsible gaming. We believe that their industry expertise and affinity to football make them a great fit for the tournament.”
This announcement comes after Betano’s successful collaboration with Fifa for the World Cup Qatar 2022, where it became the first ever betting company to partner with the association.