BetConstruct AI appoints industry professional Lena Yasir as chief executive officer

Yasir brings 20 years of global iGaming expertise to BetConstruct, with a proven track record in B2B commercial strategy, international expansion and scaling high-performing teams across regulated and emerging markets.

Before joining BetConstruct, Yasir held senior leadership roles at industry giants like Play’n GO, Evolution and OnGame Network. Most recently, she served as chief commercial officer at Pragmatic Play, where she played a central role in driving the company’s global B2B growth.

“BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time,” said Yasir, newly appointed CEO of BetConstruct AI.

Known for her direct leadership style and sharp understanding of operator needs, Yasir’s appointment marks an exciting new chapter for BetConstruct. In her new role, she will focus on accelerating global revenue, driving innovation and strengthening partnerships across the iGaming ecosystem.