Ex-Playtech heavyweight ready to spearhead Beter’s 2022 growth plans.
Beter, the industry’s leading provider of next-gen betting and gaming solutions, has strengthened its commercial team to deliver its ambitious market expansion plans with the appointment of Yori Arami as chief revenue officer.
Formerly commercial director at Playtech, Arami brings with him a wealth of tier one experience spanning over a decade, having worked extensively with the likes of Bet365, 888, Mansion Group and Veikkaus.
With its products already being used by a host of tier-one operators globally, Beter’s latest appointment reflects the company’s roadmap for growth, with Arami’s commercial acumen expected to prove instrumental for Beter’s continued expansion as the supplier of choice for next-gen gaming products.
With an established industry reputation as a leading commercial heavyweight, his role is set to encompass all aspects of the commercial process, including sales, business development, account management, pre- and post-sale services, partnership development and performance optimisation.
With ICE now delayed until April, Arami is expected to kick start his role with extensive work with his team ahead of the show – starting with a cultural overhaul focused on developing Beter’s core values, products and vision in preparation for its inaugural ICE attendance.
“We couldn’t be happier to welcome someone of Yori’s calibre to our talented team,” said Gal Ehrlich, CEO of Beter. “He has one of the industry’s best track records for commercial development with key clients and brings with him a wealth of experience and jurisdictional knowledge.”
“Beter is at an exciting juncture offering both quality and differentiation. New markets and expansion plans are a priority, and we know Yori is the right person to lead this vision forwards.”
“Since joining, I’ve been impressed with the can-do attitude of the staff at Beter, the hunger to lead the market and its straightforward culture and team spirit. It was an easy decision to make, and I’m privileged to join,” said Yori Arami, CRO at Beter.
“My short-term objective at Beter is to bring my experience, share my knowledge and lead the commercial team to build on its existing success while also driving growth through the introduction of innovative products, expand the client base and penetrate new markets across the world.”
Already renowned as a leading supplier of data and content, Beter is used by the likes of Sportradar, Bet365, William Hill and Fortuna Entertainment Group. The company recently overhauled its multiple verticals spanning fast sports, esports, gaming and live casino.