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Beter partners with Betlive to significantly expand Georgia presence

| By Daniel O'Boyle
Beter, the industry’s leading provider of next-gen betting and gaming solutions, has announced its partnership with Betlive, further strengthening its presence in the Georgian market.

Beter will provide Betlive with their industry-leading fast sports and esports content for next-generation players. This includes efootball, ebasketball, CS:GO, table tennis – all equipped with live streams, data, and odds.

Already proven as hugely popular with the next generation of players, Beter’s fast sports content delivers instant action with betting events lasting only a matter of minutes – ensuring constant engagement and higher turnover for operators.

As part of the deal, Beter’s engaging real-time content will be available to players 24/7, ensuring that Betlive will be able to engage their players with a constant stream of fresh betting events.

Betlive is also set to benefit greatly from the ability to easily manage and integrate Beter’s content via Beter’s client console, making it effortless for the operator to adjust all displayed content.

Commenting on the deal, Gal Ehrlich, CEO of Beter, said: “We are very pleased to have delivered a solution that truly meets Betlive’s specific requirements. We vitally understand and satisfy our clients’ needs so that they, in turn, can deliver a trustworthy solution to their clients.

“Collaborating with Betlive is another essential step towards increasing our presence in the Georgian market. We’re confident that this alliance will prove to be beneficial for both parties and we look forward to working together.” 

Betlive’s Sports Product Senior Manager, Tstone Mdivani: “We are extremely excited to be working with BETER to bring first-class esports and sports content to bettors in Georgia.

“We are convinced that BETER will provide our customers with a premium betting experience whilst helping us to increase our revenue thanks to a significant number of new betting opportunities that are available 24/7.”

Already renowned as a leading supplier of data and content, Beter is used by the likes of Sportradar, Bet365, William Hill and Fortuna Entertainment Group. The company recently overhauled its multiple verticals spanning fast sports, esports, gaming and live casino.