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Betsoft Gaming cements presence in Colombia with Yajuego signing

| By Guy Parsons
Coljuegos licensed operator to have full access to Betsoft’s award-winning slots portfolio

Award-winning content provider Betsoft Gaming has reinforced its presence in the LatAm market through its latest signing with Colombia-based operator Yajuego.

The Colombia-specific deal sees Yajuego gain full access to Betsoft’s diverse and comprehensive games portfolio.
Betsoft Gaming is a highly regulated content provider. Renowned globally for its cinematic animation quality, innovation and customer service, it is a significant partner for both emerging and established platforms to attract and retain demanding and increasingly sophisticated audiences. Furthermore, Betsoft has successfully completed two ISMS audits this year, allowing it to operate in Colombia and Spain.

Headquartered in Bogota and licensed by Coljuegos, Yajuego is a key operator in Colombia, where Betsoft already has a strong brand presence. Launched in 2019, Yajuego has quickly made a name for itself. This is due in no small part to its serious, efficient and transparent corporate ethos. Yajuego provides a complete online portfolio offering live betting, sports and casino games across Colombia. With its technology centre located in Europe, Yajuego prides itself on security, ease of access and the simplicity of use of its platform.

Commenting on the agreement, Anna Mackney, sales executive, Betsoft Gaming, said: “Betsoft Gaming is a highly regulated company so partnering with like-minded businesses is a key part of our global strategy. Yajuego also brings both energy and experience to the table in a rapidly growing market and we are delighted to be part of their long-term success.”

Stefano Tino, managing director, Yajuego said: “Casino game integration is our main focus currently. We aim to be among the best operators in Colombia. Both the quality of the portfolio and the customer support that Betsoft will provide to us will contribute enormously to ensuring that happens. We are looking forward to a long partnership.”
Betsoft video slot games are highly customer focused and mobile-led. Recent releases have outperformed expectations and include Primal Hunt, Book of Darkness and the latest sequel release, Miles Bellhouse and the Gears of Time.