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Betsoft Gaming seals long-term deal with Paf

| By Stephen Carter
Award-winning content provider’s latest deal gives Paf to access full portfolio of casino slots

Betsoft Gaming’s quest to work with only the best in the igaming industry has been given another boost through its most recent deal with Paf.

The government-owned Nordic gaming company, based on the Åland Islands, is renowned for its philanthropy, charity and environmental credentials as well as its innovation within gaming.

Founded in 1966 by the Government of the Åland Islands, the company’s mission was to generate profit for charitable foundations, including Save the Children and the Finnish Red Cross.

Significant growth came with their entry into the Baltic cruise market, followed by early adoption of igaming and online casinos. From a contribution of around €100m from inception until 2010, PAF now donates €20m a year towards creating a better world. Licenced by Estonia, Latvia, Spain and Sweden, as well as its native country, PAF employs 400 people from 30 different nationalities across Europe and the Baltic States.

Betsoft’s preference for working with highly innovative companies in regulated markets alongside its reputation for designing and producing world-class content, makes it a highly desirable partner. The constantly growing portfolio of award-winning games includes the latest additions to the Red Dragon series, sequels Back to Venus and Mystic Hive and the blockbuster Quest to the West. With a name for creating long-term loyalty, Betsoft’s original, engaging and high pay-out content is precisely what operators need to ensure differentiation in a crowded market.

Betsoft’s full portfolio of releases will be available from the PAF Finnish (paf.com), Spanish (paf.es) and Swedish (paf.se) sites, as well as noaccountcasino.com and prankcasino.com for Swedish audiences.

Commenting on the partnership, Kim Johansson, chief gaming officer, Paf, said: “We are very pleased about our partnership with Betsoft. Betsoft is a solid game provider with a wide portfolio of quality games. Its content will add value to our sites and our customers will surely enjoy them.”

Betsoft’s portfolio is highly customer-focused and mobile-led. Working closely with operators for events and marketing promotions, technical support and feedback is key to ensuring that partnerships are successful for the long-term. Partnering with Betsoft is always the right move.

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