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BizAcuity’s GAMWIT joins the Flows Marketplace

| By iGB content team
New analytics platform will turn AI-powered player insights into real-time action.

Flows, iGaming’s orchestration platform, has announced that BizAcuity’s AI-powered analytics platform, GAMWIT, has joined the Flows Marketplace.

The availability of GAMWIT on the Flows Marketplace gives operators and platform partners a faster way to connect predictive player insights with the systems and tools they already use, turning intelligence into real-time action without the need for custom integrations or significant development work.

To maximise player lifetime value and manage risk effectively, operators need to act on player behaviour as it happens. The challenge is connecting predictive insight with the systems and tools needed to act on it.

With GAMWIT available through the Flows Marketplace, Flows connects live player activity with GAMWIT’s AI-powered insights, enabling operators to turn that intelligence into real-time action across their stack, from retention and engagement to risk and compliance.

Commenting on the news, Daniel de Souza, VP of commercial at Flows, said: “Predictive analytics are only really valuable if you can act on what they’re telling you. That’s what makes this partnership exciting. Bringing GAMWIT into Flows means operators can take those insights and turn them into real-time action, without creating another development project or waiting on dev resources. It’s about making that intelligence genuinely useful in the moment.”

Mantas Ruikis, regional sales head for Europe at BizAcuity, said: “Our goal with GAMWIT has always been to make high level player intelligence streamlined into operators to maximise value from existing players. Providing the output is not enough and partnering with Flows lets us deliver that experience directly to operators, giving them a seamless way to act on player behaviour the moment it happens.” 

Operators using Flows can now activate GAMWIT’s pre-built models across two main operational areas: engagement and  retention, and risk & compliance.

For engagement and retention, the platform enables teams to identify churn risk early, forecast long-term player LTV, spot VIP potential in real time, and trigger personalised game recommendations. For risk and compliance, it provides tools to automate responsible gaming interventions, detect bonus abuse patterns, and monitor for AML anomalies or sudden shifts in hold percentage.