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Bragg expands content reach in Switzerland with GAMRFIRST

| By iGB Freelance
Bragg Gaming has announced its partnership with GAMRFIRST.ch, the popular online casino operation of Casino Barrière Montreux in Switzerland.
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The agreement brings Bragg’s exclusive content library, including games from its proprietary Bragg Studios brand Atomic Slot Lab such as Fairy Dust, Dreamy Genie and Egyptian Magic to the Swiss operator’s players for the first time.

Founded in 1883, Casino Barrière Montreux is renowned as one of Switzerland’s most iconic and luxurious land-based casinos. With a rich history spanning over a century, Casino Barrière Montreux has evolved to provide a top-tier entertainment destination for players from around the world. In keeping with their commitment to innovation and exceptional customer experiences, Casino Barrière Montreux first launched GAMRFIRST.ch online in late 2021.

The Barrière Group is a renowned hospitality and entertainment company celebrated for its exceptional hotels, restaurants and casinos. With a legacy of over a century, it boasts a collection of exquisite hotels, captivating casinos, gourmet dining, and thrilling entertainment venues. Impeccable service, unmatched elegance and a commitment to innovation define Groupe Barrière’s commitment to creating unforgettable moments, most notably with its development in online activities including BarriereBet, a sport betting platform in France and GAMRFIRST.ch, its online casino in Switzerland.

Switzerland’s online gambling market has experienced significant growth in recent years, with a global projected market size of US$1.08bn in 2023 according to H2 Gambling Capital estimates, with around 40% attributed to the online casino segment.

Bragg’s content has been capturing an increasing share of the Swiss online casino market since it first launched in the territory in 2021, and GAMRFIRST.ch marks the supplier’s fifth new content partnership to launch in the country this year so far.

Lara Falzon, president and COO at Bragg Gaming Group, commented, “We are delighted to join forces with GAMRFIRST.ch and Casino Barrière Montreux, a highly renowned name in the Swiss gambling industry. This collaboration enables us to showcase our exceptional portfolio of exclusive games to even more players and further solidify our position as a leading content provider to the Swiss online gaming market. We look forward to a successful and prosperous partnership.”

Patrick Ballestraz, head of online at GAMRFIRST.ch, added, “Incorporating games from both Bragg Studios and the Powered by Bragg range is an excellent addition to our online casino operation. We are confident that our players will appreciate the exceptional titles at launch as well as the ongoing releases and future games roadmap from Bragg. This partnership strengthens our commitment to providing the best online gaming experience in Switzerland.”