Bragg’s Oryx Gaming expands Dutch footprint with Fair Play launch

Oryx Gaming has taken its content live with Dutch operator Fair Play, further boosting its presence in the emerging market.

The operator’s customers now have access to games from Oryx exclusive RGS partners as well as content from its in-house studios, including the recently launched Atomic Slot Labs.

Fair Play is a well-established brand in the Netherlands, having operated casinos and slot machine arcades in the country for more than 35 years. The operator’s online site went live as the Dutch market opened last year and features a wide range of premium content tailored for a local audience.

The partnership is the latest in a string of significant deals that Bragg has signed in the fledgling jurisdiction. Already playing an important part of Bragg’s growth trajectory, the Netherlands now represents the company’s top market.

Recent figures published by the Dutch regulator showed GGR for the igaming sector was worth over $200m (€185m) in the fourth quarter of 2021, highlighting the potential for future growth as the market continues to mature.

Chris Looney, chief commercial officer at Bragg, said: “Dutch igaming has been outperforming our expectations and in a short space of time we have established ourselves as a major platform and content supplier in the region. Partnering with a prominent operator like Fair Play further cements our position and we look forward to working with a company of their stature and history as we introduce their players to our content.”

Pascal Janshen, business development manager at Fair Play, said: “Bragg’s games are of high quality, offering a great blend of entertainment and engagement. We know their portfolio is performing well in the Netherlands and we are thrilled to now be able to provide our players with their proven titles and further enhance the gaming experience that our customers have come to expect when entering our online casino.”